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Is a Mobile App Necessary for Your Marketing Strategy?

Marketing to the modern consumer can be tough. They’re skeptical and have seen just about every trick in the book. That’s why marketers have to get extremely creative. There are several ways to do this.

Some marketers use:

  • Social media
  • Mobile marketing
  • Product placement
  • Content marketing
  • Video marketing

The vast range of options available out there can be terribly confusing. How do you know what will work well for your market? What’s the best way to get your message across? Which gimmicks should you pay more attention to?

To cut through the clutter, we’re focusing on one form of mobile marketing in particular – apps. Do you need an app for your business? Read on and find out.

Going Mobile is Essential

When was the last time you ran into someone that didn’t have a mobile phone? I’d bet that it wasn’t recently. With 92% of adults having mobile devices, compared to just 73% having a laptop or desktop, it’s clear that mobiles are the most popular electronic devices.

Considering that a large proportion of your client base is mobile users, it makes sense then to consider a mobile marketing strategy. Putting together a great app could be an excellent way to kick off that new strategy.

Is an App Right for Your Company?

Before you jump on the bandwagon, though, ask the following questions:

  • Does my target market want an app? Consider your primary target market. If they’re mostly young millennials, an app could be a good bet. If they’re mostly golden oldies, it might not be ideal.
  • What can my app bring to the market? There are millions of apps in the app stores. What can you bring in that’s different? What can you offer that no one else has thought of?
  • Is there a similar app out there? We hate to be the bearer of bad news, but the answer to that is probably yes. If you’re going to bring in another new item, it’s going to have to be better than what’s already out there.
  • How useful will an app be for my customers? Do your clients need to be able to check their balances on the fly? Would they need to be able to buy items through the app? How often will they use it in relation to their business with your company?

Go through all of these questions carefully to evaluate if an app is the right idea for your business. It’s an expense to get an app developed, and you don’t want to waste that money.

Final Notes

Apps have been big news in marketing circles for a while now. It’s true that a great app can help market your brand effectively. On the other side of the coin, though, a poorly designed app could hurt your brand image.

If you can create a useful, flawless app that brings something new to the table, you might really be on to something. If the app is going to be a bottom of the barrel, it’d be better to just save the company money and stop the project.

Simone Barbero

Italian performance marketer and media buyer. Affiliate marketing is my bread and butter. Productivity and self-improvement are my passions. I created Hustle Mode ON to help fellow Side Hustlers be more productive and smash their goals.

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